🟢 About the product
AlliesVerse is an all-in-one commerce management platform designed for marketplace sellers, enabling businesses to manage products, sales, inventory, analytics, logistics, CRM, and accounting across multiple channels from a single interface.
🟢 My Role & Scope
I initially joined the project to design a landing page, while the platform itself was being handled by an external design agency. As I became more deeply involved in the product, I strongly believed in its potential and was motivated to contribute beyond the original scope of work.
Recognizing my initiative and growing involvement, the startup founder invited me to take on the role of Head of Design & Lead UX/UI Designer. I became responsible for user research, UX strategy, and the end-to-end design of all core platform sections and flows.
As the product scaled, I was responsible for building and leading the internal design team. I managed the hiring process end-to-end and assembled a team of 2 middle-level UX/UI designers, providing mentorship, art direction, and design reviews to ensure consistency and quality across the product experience.
🟢 Research & Discovery
To inform design decisions, I conducted both qualitative and quantitative research:
- Conducted 6 in-depth user interviews to understand user needs and behaviors
- Led 8 usability testing sessions, identifying key friction points across core flows
- Ran card sorting sessions to improve information architecture and content structure
- Participated in A/B testing to validate design hypotheses
🟢 Key Flows & Design Solutions
Main dashboard
The homepage features a set of analytics widgets that users can add, remove, and rearrange using drag-and-drop functionality.
Catalog and Customer cart
Users can create product cards as well as import and export them across marketplaces. The cart functionality allows business owners to generate and send invoices to their customers for payment.
The catalog table view can be customized using drag-and-drop, as well as sorted and filtered.
Importing and exporting products to marketplaces.
All user flows for Importing and Exporting products across marketplaces
Online cash register
The online cash register allows users to view transaction analytics and statistics, as well as manually add receipts.
All user flows for the Online cash register page
Sales
All sales information could be managed in one place. Each transaction card included receipt links, order details, and customizable status settings.
Сustomizable statuses:
Clients
All Clients page user flows
Notebook
All Notebook page user flows
AI
The subscription included access to an AI assistant trained on legal regulations, allowing users to clarify legal questions without leaving the platform, as well as generate content needed for sales and business operations.
Analytics
All Analytics page flows
Registration / Authentication
All registration and authentication flows
Profile and Subscription
All profile and subscription payment flows
Design System
When creating the design system, we followed industry best practices. In the published standalone Figma file, each semantic component had its own dedicated page. We also maintained a changelog to keep the team aligned on system updates and changes.
Design system overview
To better evaluate the scale of the system, I gathered the components on a single screenshot.
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